Betsy Ross, president and founder of Game Day Communications, has more than, 20 years of experience as a sports and news anchor. As one of the first women to break into national sports news, Ross most recently worked as an anchor at ESPN for five years. Before anchoring SportsCenter and ESPN News, Ross worked at NBC News Channel and Cincinnati’s NBC affiliate, WLWT-TV, for seven years, where she covered the 1996 Presidential Election and Inauguration and the 1996 Atlanta Games. This fall, Ross published her first book, Playing
Ball With the Boys: The Rise of Women in Men’s Sports.
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Jackie Reau, CEO and Founder of Game Day Communications, has more than 15 years of experience in marketing and public relations management. Most notably, Reau served as director of marketing and public relations at the Cincinnati Art Museum working with international, national and local media. A proud graduate of Ohio University’s E.W. Scripps School of Journalism, she is currently pursuing her master’s in sports administration at Ohio. Reau is also an adjunct professor in the sports management program at the University of Cincinnati.
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Pam McFarland manages events and event marketing for Game Day Communications. She has more than 30 years experience in advertising, sales, marketing and communications, mainly with
The Cincinnati Enquirer in advertising sales, event planning, creative direction and new publications. She also served the Fine Arts Fund as the Marketing and Communications Director, where she managed the day to day marketing and communication strategies which included growing Sampler Weekend and the Community Campaign. She studied theatre at Edgecliff College and is currently working toward her Master Gardener’s accreditation. She served on the board of Dress for Success for four years.
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Pat Fettig manages sports fan marketing efforts for Game Day Communications. She is also president and founder of Focus With Fettig, a consumer insights company in Cincinnati. She has experience in qualitative and quantitative research and has designed and moderated more than 4,000 focus groups. Before starting FWF in 1991, Fettig worked at Procter & Gamble in the Product Development and Market Research Divisions.
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Elise Greene is Director of Media Relations at Game Day Communications. Prior to joining Game Day, Greene worked as a producer at the CBS affiliate in Cincinnati, WKRC-TV for two years. She also has a background in event coordinating, for both the sports and entertainment industries.
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