Who We Are

Game Day Communications, an award-winning firm founded by former ESPN Anchor Betsy Ross in 2002, works to understand and connect fans of our client’s brands using market research, strategy creativity and strong relationships. We specialize in research, strategic communications planning, media relations management, social media strategic planning/activation, event marketing/staffing and sports fan research.


Strategic Communications

Game Day Communications offers strategic communications planning for organizations to analyze and activate marketing, media relations and social media strategies. Our strategic plans guide the work we execute on behalf of our clients.

Event Marketing

From developing the concept of the idea to activating it in the field, Game Day Communications can provide a full-service approach. With a street team of 100+, we can activate local events as well as national “buzz” tours and have a number of staff who are trained to appear as mascots at community appearances.

Social Media Content & Graphic Design

Game Day Communications offers strategic social media planning and activation. We can capture photographs, videos and share on social media platforms. We also provide monitoring and engagement capabilities. With a full-time graphic designer, we can provide design for a range of materials from signage, marketing materials, email and social media content.

Recent News

“The Take” for Monday, May 23

This is getting interesting… All of a sudden, the NBA conference finals are taking a turn that no one really expected. After all, it was pretty much a given that Cleveland and Golden State would meet again in the NBA finals..but no one told Toronto or OKC that. Over the weekend the Raptors handed Cleveland […]

“The Take” for Monday, May 16

If they are rules, then why are they unwritten? Ah yes, baseball’s unwritten rules. You don’t bunt to try to break up a no-hitter, you don’t steal a base when  your team has a big lead, and you don’t show up the opposing pitcher by flipping your bat in your home run trot. Baseball may […]

“The Take” for Monday, May 9

Baseball called because of…mosquitoes? Well, indirectly. It’s more because of the threat of what they carry. Zika virus concerns have forced the Pirates-Marlins series out of Puerto Rico, with the two games instead shifted to Miami this month. Major League Baseball and the players’ union made the announcement Friday. Pittsburgh and Miami will meet May […]

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