Who We Are

Game Day Communications, an award-winning firm founded by former ESPN Anchor Betsy Ross in 2002, works to understand and connect fans of our client’s brands using market research, strategy creativity and strong relationships. We specialize in research, strategic communications planning, media relations management, social media strategic planning/activation, event marketing/staffing and sports fan research.


Strategic Communications

Game Day Communications offers strategic communications planning for organizations to analyze and activate marketing, media relations and social media strategies. Our strategic plans guide the work we execute on behalf of our clients.

Event Marketing

From developing the concept of the idea to activating it in the field, Game Day Communications can provide a full-service approach. With a street team of 100+, we can activate local events as well as national “buzz” tours and have a number of staff who are trained to appear as mascots at community appearances.

Social Media Content & Graphic Design

Game Day Communications offers strategic social media planning and activation. We can capture photographs, videos and share on social media platforms. We also provide monitoring and engagement capabilities. With a full-time graphic designer, we can provide design for a range of materials from signage, marketing materials, email and social media content.

Recent News


“The Take” for Monday, August 31

As we wait for a “Deflategate” decision, due this week, there’s other news out of New York, including: History in the making… Serena Williams starts her quest this week for tennis history, going for the calendar Grand Slam. She has already done the “Serena Slam” (twice) by holding the titles of all four majors at […]


“The Take” for Monday, August 24, 2015

So they really ARE student-athletes… Despite what you may think about the perks dolled out at the college level, the National Labor Relations Board ruled this past week that college football players cannot unionize. The ruling involves a case brought by the Northwestern University football team, saying student-athletes are really employees who should be able […]


“The Take” for Monday, August 17

A new Day in golf The third time was the charm for Jason Day, as he takes home the PGA Championship, the last major of the 2015 season and the first major win for him. Day did it in record fashion, ending the tournament at 20 under par, a record low score in a major. […]

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