Cincinnati’s
”super” experience
Cincinnati media center
Game Day objective
Game Day devised a "Cincinnati Media Center" at the site of the Super Bowl LVI, and invited travel and tourism partners, economic development partners, celebrities and politicians to meet the media. The objective of the center was to leverage the 2022 Super Bowl appearance by the Bengals to raise awareness of the region’s potential for talent attraction, economic development and tourism. The Cincinnati Media Center was hosted in partnership with the Cincinnati USA Convention and Visitors Bureau, Cincinnati Experience, REDI Cincinnati and Jobs Ohio.
THE RESULTS
Month of January alone:
National media mentions of Cincinnati as the Bengals charged to the playoffs and then won their first two postseason games, have an estimated value of a whopping $46.6 million. Cincinnati’s media coverage during that month reached 1.5 billion people.*
December 26 - February 14:
Print impressions: 93,616,383,885
Broadcast impressions: 6,351,955,918
Total media:
Impressions: 99,968,339,803
Value: $4,388,969,514 *
*all research from Critical Mention
thank you to our Corporate partners
Cincinnati Bell
Zero Hunger Zero Waste Kroger Foundation and partner Meals on Wheels Southwest Ohio & Northern Kentucky
John Morrell
Jeff Ruby Steakhouse
Airheads
ArtsWave
Cincy Shirts