TEAM PROFILE
The Cincinnati Music Festival is a summer staple bringing more than 80,000 people to Cincinnati each year for a weekend of A-list urban musical acts including the likes of Janet Jackson, Charlie Wilson, The O’Jays and more.
Team Opportunity
Elevate the profile of the Music Festival not only in the city, but in the region, where it is one of the largest economic impact driving events and a huge source of tourism drawing heavily from other large cities in the Midwest.
Game Day Plan
A full scale media effort including promotion of the key partners of the event, including P&G, along with the performers, credentialed media and the concert-goers that enjoy the event.
THE RESULTS
TOTAL MEDIA
Earned media value: $25,673,662
Total media impressions: 1,752,885,054
Broadcast
Earned media value: $458,417
Earned media impressions: 25,689,681
Print/Online
Earned media value: $25,215,245
Total media impressions: 1,727,195,373
