PURE ROMANCE
Game Day Hits ‘The Sweet Spot’ on Valentine’s Day
TEAM PROFILE
Based in Cincinnati, Pure Romance has been the source for relationship enhancement, beauty care, and adult toys for over 25 years.
TEAM OPPORTUNITY
Celebrate Pure Romance’s 25th anniversary by capitalizing on the coming of Valentine’s Day.
GAME DAY PLAN
Create a one-of-a-kind pop up shop at Kenwood Mall, showcasing new products, and generating media attention in advance of Pure Romance’s 2019 Super Bowl Advertisement.
THE RESULTS
Total Media:
Earned media impressions: 4,722,462
Earned media value: $154,559
Broadcast Media:
Total stories: 18 / 24:52
Earned media impressions: 383,320
Earned media value: $132,995
