PIE WARS 2018
This Pie War between two brands ended in a “piece” treaty.
TEAM PROFILE
Frisch’s Big Boy -- an iconic diner-style casual chain with more than 120 locations
Busken -- Cincinnati-based bakery with creative marketing prowess
TEAM OPPORTUNITY
Frisch’s Big Boy and Busken were seeking to revive their playful pumpkin “Pie War” which garnered national attention when it began in 2013.
GAME DAY PLAN
Create a multi-faceted campaign that included socially-focused video vignettes along with an all-out Pie media blitz across the entire city and region.
THE RESULTS
Viral Video Campaign:
Total Facebook Video Views: 84,300 | Total Viewing Time: Over 2,000 hours
Social Media Highlights:
Facebook: People Reached: 191, 764, Impressions: 241, 034, Engagements: 10,894, Shares: 539, Comments: 218
Twitter: Impressions: 17,453, Engagements: 293
Instagram: Likes: 1,140
Media Exposure:
Total broadcast stories: 19
Print, broadcast and web impressions: 360,336
Earned media value: $219,414
