FRISCH’S FIRST POUR OF COKE
Big Boy gets “pop” from a change at the fountain
TEAM PROFILE
Frisch’s -- an iconic fast casual chain with more than 120 locations
TEAM OPPORTUNITY
It’s usually about the food, but in this instance, a pending switch at the soda fountain to Coke provided an opportunity to talk about something else on the menu
GAME DAY PLAN
Create a made-for-media event highlighting the “First Pour” and the new partnership between two brands with consumer love-marks: Coke and Frisch’s
THE RESULTS
Earned Media Impressions: 10,074,714
Earned Media Value: $327,922
Broadcast (20 Stories)
Earned Media Impressions: 596,234
Earned Media Value: $227,840
