TECHBRITE
Yes, commercial lighting CAN be sexy.
TEAM PROFILE
TechBrite is a developer and manufacturer of commercial lighting products sold through non-traditional direct to consumer and multi-layered commercial channels.
TEAM OPPORTUNITY
TechBrite was facing -
A stale brand positioning and no
points of differentiation
Need for better ways to
communicate with customers,
vendors and end users
Outdated materials and digital
properties
GAME DAY PLAN
Full business immersion to understand the product and define goals
Create a blended B2B and B2C communications plan with a focus on the product(s)
THE RESULTS
Development of new brand standards deployed across the business
Creation of digital assets like product videos, email communications, and product information brochures
An analytical approach driving above-industry-standard email opens and clicks - with a long term strategy for engagement growth
