March Madness is celebrated like a major holiday at the offices of Game Day Communications, a Cincinnati-based sports and entertainment communications firm.

We use the NCAA bracket as a fund-raiser for our local Fine Arts Fund, TVs in each office are turned up while we work and the first Friday of the tournament is a holiday.

This year, we have ramped it up and have created our own Madness to mix our passion for social media and the tournament. We call it Twitter Madness.

Our very own, JP Owens, created a methodology where we seeded 64 Division I coaches against each other based on their use of Twitter.

(Coaches: you have some opportunity here.) Of the 340 or so coaches, only about 80 are signed up and Kentucky’s John Calipari leads by a million, literally.

Download our bracket and follow along. Encourage your favorite coach to begin tweeting or tweet more so he can move on to the next round. Click here for the link to the Twitter Madness Bracket.

Each week, JP will update the bracket and we will actively use Twitter to share our thoughts on March Madness. Follow our Game Day Team at:

@owensjp
@gamedayjreau
@betsymross
@jcappella
@smileham
@elisegreene

Coaches won’t be the only ones on our radar. We have created a mini bracket of sports media who cover the NCAA Tournament and will share updates on their use each week of the tourney. Click here for the link to the Twitter Madness Bracket.

Check back weekly for updated brackets through the Championship game on April 5.

A Dancin’, we shall go…