Social media is more than just a game to us, it’s a business strategy.

This year, Game Day Communications launched its Digital Media Team led by Jackie Reau who has presented on social media topics to numerous organizations including: Cincinnati Enquirer, Downtown Cincinnati Inc., College of Mt. Saint Joseph, Xavier University and University of Cincinnati. Game Day Communications is also teaching Social Media 101 seminars outlining the new tools of social networking including YouTube, Twitter, LinkedIn and Facebook.

Game Day Communications offers the following consultation for social media strategies:

• Training and education our monthly Social Media 101 or at private sessions at your office
• Social Media Planning & Execution
• Digital Media capabilities to capture content at events

Why Social Media?

In the last year, some 800 U.S. reporters have left their beats due to downsizing at daily newspapers. Many of these positions are not being replaced due to decreasing newspaper advertising revenue. The days of the event preview/review story, live TV interviews and radio interviews are fading—and fading fast, because the news holes are shrinking. Traditional media is becoming more and more non-traditional–using digital and social media platforms to reach new and current audiences.

“Small is the new big” is a common mantra among social media experts. A small but influential consumer audience is certainly more attractive than 1,000+ page views from a random group of people. For instance, if you are selling media advertising, a pool of 45 media buyers with whom you social network is more attractive than 500 random readers/listeners who don’t have ad purchasing power. It takes time to create these influential networks but once they are created, they are a powerful network in which to disseminate your message.