Game Day Communications was tapped by Major League Baseball to serve as the Local PR Agency of Record for the 2015 All-Star Game hosted by the Cincinnati Reds at Great American Ball Park.
From social media initiatives to media outreach and on-site media management, Game Day Communications worked closely with MLB on a successful campaign with the following results:
With stars like Mike Trout, Todd Frazier, and a new wave of young players, the 2015 MLB All-Star Game presented by T-Mobile and its surrounding festivities generated interest in baseball fans that resulted in big numbers. Following is a recap of the action across baseball, media, technology, special events, entertainment and charitable giving for the first Midsummer Classic in Cincinnati since 1988.
Combined votes cast by fans as part of the Esurance MLB All-Star Game Ballot and the Esurance MLB All-Star Game Final Vote, each setting a respective record as the most in All-Star Balloting history
Votes cast by fans in selecting the winners of The Franchise Four, which celebrated the four most important players in the history of each franchise
Combined average viewership of the All-Star Game and Gillette Home Run Derby presented by Head & Shoulders, which is the largest audience for the two events since 2010
Dollars raised by Major League Baseball, the Cincinnati Reds and partners in contributions for national and local charitable organizations
Viewers who watched the All-Star Legends and Celebrity Softball Game, making it the most-viewed contest since 2010
Viewers reached across MLB Network’s 17 hours of All-Star coverage from Cincinnati, with an average audience growth of +8% over 2014.
Home runs hit by gamers playing the award-winning MLB.com Home Run Derby mobile video game on Gatorade All-Star Workout Day
Unique viewers who watched the Gillette Home Run Derby presented by Head & Shoulders online through WatchESPN, MLB.com and the MLB.com At Bat app
Attendance for three days of All-Star events at Great American Ball Park, which is the second highest three game attendance in the history of Great American Ball Park trailing only Games 3-5 of the 2012 NLDS (133,018).
Visitors to T-Mobile All-Star FanFest, an increase of +7% over last year and the fifth largest attendance in the event’s 25-year history.
Attendance for the three day All-Star Summer Pepsi Block Party, a free event that was held adjacent to Great American Ball Park
Attendance for the sold out The Color Run MLB All-Star 5K presented by Nike, the largest event ever conducted by the Color Run in Ohio
Media credentials issued to journalists from 16 countries to cover the 86th MLB All-Star Game in Cincinnati
Youth baseball players who set the Guinness World Record for the Largest Game of Catch presented by Chevrolet
Percent increase in sales of merchandise at MLB.com Shop at T-Mobile All-Star FanFest
Percent increase in merchandise sales at Great American Ball Park versus last year’s All-Star Game. The event marked the second largest ballpark sales figure in the last 10 years trailing only the 2008 All-Star Game in the last year of the old Yankee Stadium.
All-Stars who were age 25 or younger, the most ever in that age group
Field renovations conducted by Major League Baseball, Cincinnati Reds and partners around the greater Cincinnati area
Record-setting data volume used by fans on their personal mobile devices via the MLBAM-built Wi-Fi network at Great American Ball Park during All-Star Sunday, Gatorade All-Star Workout Day and the MLB All-Star Game presented by T-Mobile.