Pat Fettig manages sports fan research for Game Day Communications. She is also president and founder of Focus With Fettig, a consumer insights company in Cincinnati. Pat has experience in qualitative and quantitative research and has designed and moderated more than 4,000 focus groups.  Before starting FWF in 1991, Fettig worked at Procter & Gamble in the Product Development and Market Research Divisions.

Fettig is a graduate of Miami University. She is involved with several non-profit organizations and sits on the board of The Wellness Community of Greater Cincinnati and Northern Kentucky, is the Board President of Legacies, a consignment shop, and is CFO of Determined To Win.