Game Day Communications provides strategic communications and marketing management in the following key areas:

• Communications
• Event Marketing
• Social Media Strategies
• Media Coaching
• TV/Radio Play-by-Play

Communications

Game Day Communications offers clients full-service communications management including: Public Relations, Media Relations and Influencer Relations. We work with clients to define target audiences, craft key messages and develop initiatives to disseminate this information. Services include: PR/Media Relations Planning, Writing/Editing and Media Pitching & Client Preparation. We have crafted and executed local PR campaigns as well as regional and national campaigns for clients.

Case Studies
John Morrell Running of the Wieners
Flying Pig Marathon Crisis Communications
Radio City Christmas Spectacular featuring the Rockettes

Event Marketing

Game Day Communications has the only regional event marketing team comprising 100+ who staff events and marketing promotions on behalf of our clients. We work with clients to brainstorm creative promotions, create plans with budget, execute and promotions and provide a detail report after each event. Services include: Promotional Planning, Event Staffing (staff can be trained by client), Travel to Regional and National Events, Social Media Content Management/Upload and Exhibit Set-Up/Tear Down.

Case Studies
Cincinnati Reds Caravan presented by Cincinnatiusa.com

Sports Fan Development Institute

Game Day Communications introduces its Sports Fan Development Institute.  Now more than ever, sports teams and events can engage their sports fans with experiential programming, access to athletes and direct marketing opportunities, thanks in part to the social media phenomenon.  As a society, we are sharing more and more information on a daily basis as we become more comfortable with social networking, and at the same time, we also want more access and experiential opportunities.  The Institute is a research-based program for sports groups and sporting events to understand and engage their fans while growing new fan support through direct marketing.  Think of the Institute as a think tank for athletics.

Sports Fan Development Institute Booklet

Social Media Strategies

Game Day Communications has launched a Social Media Strategies division called GDC Social Media to help clients, across all industries, navigate the channels of social media to reach current and new consumers. Services include: Training on Social Media platforms, e-Reputation Management, Editorial Planning for Social Media Platforms, Digital Content Management/Upload and Scorecard Analysis.

Case Studies
Creating Your Own Digital Media Network

Media Coaching

Led by former ESPN Anchor Betsy Ross, Game Day Communications provides an interactive media coaching session for individuals and/or groups. The half-day sessions include: On-Camera Training, Review/Analysis of the Interview, and Review of Talking Points for Future Interviews. Participants also are provided with a Media Handbook tailored specifically for them for future reference.

TV/Radio Play-by-Play

Betsy Ross provides radio and TV play-by-play analysis for football, basketball and baseball. She has worked with ESPN, FOX Sports, Cincinnati Reds in addition to A-10 and Big East coverage.