Game Day Communications launches a new division to help sports team and events strategically connect to their fans

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Game Day Communications announced today that it has created a new division of the company called the Sports Fan Development Institute powered by Game Day Communications. The Institute is a research-based program for sports groups and sporting events to understand and engage their fans while growing new fan support through direct marketing.

The firm will introduce the new division to an international audience next week in New Orleans at the TEAMS 2009 Conference & Expo, the world’s largest meeting for professionals working in the sports-events industry. Game Day Communications will also manage a social media newsroom for the event engaging attendees with a number of social media platforms.

Led by Jackie Reau, CEO of Game Day Communications, the Sports Fan Development Institute will provide the following capabilities:

Sports Fan Experience Audit

  • Evaluation of the overall sports fan experience with a secret-shopper approach
  • Competitive analysis of other events, teams
  • E-survey and exit survey execution/analysis

Sports Fan Profile

  • Fan segmentation based on demographics/psychographics
  • Marketing/promotional plan development for each fan segment
  • Fan engagement plan development based on research

Social Media Strategies

  • Social media network set up and community building
  • Social media editorial schedule development
  • Staff training on social media

Media Coaching

  • Customized media training led by former ESPN Anchor Betsy Ross
  • On-camera interviews and evaluation

“We like to think of the Institute as a think tank for athletics programs and events,” said Reau. “Now more than ever, sports teams and events can engage their sports fans with experiential programming, access to athletes and direct marketing opportunities, thanks in part to the social media phenomenon. We want to help programs pack their house with happy sports fans using a strategic approach.”

About Game Day Communications

Led by former ESPN Anchor Betsy Ross, Game Day Communications launched a new division called the Sports Fan Development Institute powered by Game Day Communications. Founded in 2002, the firm has worked with a number of clients in the sports and entertainment arena offering public relations, influencer relations, event marketing and staffing and media coaching. GDC also offers social media training, planning and execution to leverage popular social media platforms. They also have the capability to create and execute a social media newsroom for clients and/or events.

The client roster includes the following, among others: Cincinnati Reds, Duramed Futures Tour, Flying Pig Marathon, Greater Cincinnati Sports Corporation, Marvin Lewis Community Fund, Anthony Muñoz Foundation, Pro Camps, UMPS Care Charities and University of Cincinnati.

For more information on the Sports Fan Development Institute, visit

For a brochure about the Sports Fan Development Institute, visit