Jackie Reau will offer a presentation, “Social Media Strategies” at the annual meeting of the Football Bowl Association in Fort Lauderdale on Wednesday. Her presentation will share results from a research study on how college bowl games use social media conducted in November 2011 through January 2012. Here is a link to the presentation: http://media.gamedaypr.com/ft2.php?dir=%2FFBA%20Annual%20Meeting&status=upload&oklist=Football%20Bowl%20Association%20preso%2C%204-12.ppt
Jackie Reau, CEO of Game Day Communications, will offer two presentations at the 2012 Symposium for the National Association of Sports Commissions this month in Hartford, Connecticut. The first presentation, Social Media and Sport: Monetizing for Sponsorship, will discuss opportunities for sports organizations to leverage the popularity of social media platforms such as Facebook, Twitter [...]
U.S. college students have yet to adopt social media outlets as a primary source for sports news according to an exploratory study conducted by Game Day Communications in partnership with the University of Cincinnati. The study comprises responses from nearly 300 students representing college students from freshmen to graduate studies. Respondents included students from nearly [...]
Jackie Reau and Will Sikes from the Western & Southern Open presented to the Rotary Club of Cincinnati a case study on the social media efforts and results at the 2010 tournament held in Mason, Ohio. Here’s a link to the presentation: http://www.slideshare.net/gamedayjreau/social-media-business-presentation-to-rotary-of-cincinnati
Betsy Ross and Jackie Reau, principles of Game Day Communications, gave a keynote presentation at the 2011 Running USA conference in San Antonio on February 15, 2011. Here is the link to the full presentation: http://www.slideshare.net/gamedayjreau/running-a-social-media-newsroom-presented-at-running-usa-2011
Game Day Communications, a sports and entertainment communications firm, today launched a new service called the Mobile Media Center to provide full-service, on-site media relations and social media management for events. “We have been offering this service for a number of events, including the Flying Pig Marathon, LPGA and the Western and Southern tennis tournament,” [...]
Playing Ball with the Boys: The Rise of Women in Men’s Sports, a new book that profiles more than a dozen successful and pioneering women in the field of sports, is available beginning today. Written by former ESPN anchor Betsy Ross, Playing Ball with the Boys features interviews with the legendary women’s sports activist Billie [...]
The Flying Pig Marathon, in conjunction with the Marvin Lewis Community Fund (MLCF), will hold the first-ever Who Dey 5K and Flying PigSkin Party on Sunday, November 14 at 11 a.m., starting at Longworth Hall on West Pete Rose Way. Immediately following the 5K race, the Flying PigSkin Party will be held in the Longworth [...]
Game Day Communications, a sports and entertainment communications firm led by former ESPN Anchor Betsy Ross, has been tapped to manage the social media efforts during the 2010 Western & Southern Financial Group Master’s and Women’s Open from August 7-22 at the Lindner Family Tennis Center. “The Western & Southern Financial Group Master’s and Women’s [...]
By Jackie Reau In preparation for a strategic planning meeting with my colleagues at the Flying Pig Marathon, I reviewed the current 2010 Marathon and State of the Sport Report conducted by Running USA. The report is always presented in a comprehensive and professional manner. Here’s the full link: http://www.runningusa.org/node/57770 Some of the statistics that [...]
